Ingredient: Fresh meat (including offcuts)

What is it?: Animal meats from chickens, cows and similar

Purpose/Benefits: Excellent natural protein source.

Ingredient: Product Meals ie: Meat, poultry meals

What is it?:

“Meat meal is the rendered product from mammal tissues

“Poultry meal is the dry rendered product from a combination of clean flesh and skin

“Fish meal is the clean, dried, ground tissue of un-decomposed whole fish or fish cuttings, either or both, with or without the extraction of part of the oil.

Purpose/Benefits: An excellent source of highly concentrated and digestible protein

Ingredient: Rice

What is it?: A cereal grain

Purpose/Benefits:  Rice is very easily digested and useful for dogs with gastrointestinal problems or for older dogs

Ingredient: Wheat

What is it?: A cereal grain

Purpose/Benefits: Source of readily digestible carbohydrates

Ingredient: Tapioca

What is it?: A starch extracted from the root of the cassava plant

Purpose/Benefits: A novel carbohydrate source recommended for dogs with underlying food allergies. Also a source of B vitamins, iron, and calcium

Ingredient: Green Tea

What is it?: Green tea is a type of tea that is made from Camellia sinensis leaves that have not undergone the same withering and oxidation process used to make oolong teas and black teas.

Purpose/Benefits: An excellent source of antioxidants, which can help to promote youthfulness and vitality and support a strong immune system

Ingredient: Beet Pulp

What is it?: Beet pulp is the fibrous material left over after the sugar is extracted from sugar beets.

Purpose/Benefits: Beet pulp is rich in fibre and is unique in its form as it is soluble fibre and highly digestible. Helps to support normal bowel function and encourages production of firmer stools

Ingredient: Garlic

What is it?: A species of onion

Purpose/Benefits: There are varying opinions as to the efficiency of garlic when feed to dogs – some people think it is toxic and others do not. To put it into perspective – it’s all about dosage…

Too much of anything is bad for you. Even minerals that you assume make you and your dog healthy can be detrimental in large daily amounts. Things such as salt, vitamin D, or Zinc are all good for you… as long as you’re not overdoing it. The same goes with garlic and dogs. At some level, these things all have the potential to be toxic.

There are many products on the market that are sold specifically as Garlic supplements for dogs and others that are present in treats and foods, whereby Garlic is incorporated as an ingredient with no detrimental effect to your dog.

The reason why garlic is added to various dog foods and treats is because it has many suggested health benefits. Even if you’re not sure about dogs and garlic, and decide to start with a low amount, your dog will still reap the health rewards. There are lots of wonderful health reasons why dogs and garlic work together, some of which are listed below. Of course, if you have any concerns always consult your practicing vet.

  • Tick/Flea Repellent: It won’t kill the fleas and ticks, but those little buggers don’t like the taste of it.
  • Liver Boost: Garlic is known to have detoxifying effects, which can help the liver get rid of toxins from the body.
  • Fights Bacterial, Viral, and Fungal Infections: Bacteria, virus and fungi are no match for garlic! With its potent antimicrobial and antibiotic properties, it fights parasites and protozoan organisms as well.
  • Lowers Blood Cholesterol and Triglyceride: Garlic can help lower blood cholesterol and triglyceride levels.
  • Cardiovascular Boost: Wonderful in older and overweight dogs, garlic can prevent blood clots, and reduce cholesterol levels and fat build up in the arteries.

Ingredient: Mixed Tocopherols

What is it?: Natural antioxidants used to preserve foods

Purpose/Benefits: Helps to preserve dry foods by preventing oxidation of fats and fat soluble ingredients. Source of Vitamin E

Ingredient: Flaxseed oil

What is it?: Oil removed from the seed of the flax plant

Purpose/Benefits: Flaxseed is a rich source of healthy fat, antioxidants, and fiber. The seeds contain protein, lignans, and the essential fatty acid alpha-linolenic acid, also known as ALA or omega-3.

Ingredient: Yucca extract

What is it?: Extract from Yucca shidigerra, a plant native to Mexico

Purpose/Benefits: When added to pet food yucca extract can help to reduce stool odour by up to 26%. Widely used in diets designed for indoor cats

Ingredient: Meat Digest

What is it?: Meat digest is a concentrated flavour enhancer derived from meat, which is similar to a stock cube. It is sprayed on the outside of the kibble along with the omega 3 & 6 Oils during the last stage of the production process.

Purpose/Benefits: Meat digest is a common ingredient used in the coating of dry pet foods, as it ensures the product is highly palatable to pets.

Ingredient: Chicory Root

What is it?: Chicory comes from the plant Cichorium intybus. The Root of this product is dried out

Purpose/Benefits: may help to improve health by promoting the growth of beneficial bacteria in the gastrointestinal system.

Ingredient: Kelp Meal

What is it?: Dried ocean seaweed

Purpose/Benefits: Kelps is high in iodine, for healthy thyroid function, and is also packed with other essential vitamins and minerals required by both dogs and cats. These include iron, manganese, calcium, magnesium, copper, zinc, vitamins A, B1, B2, B3, B6, B12 and C.

We source our kelp meal from seaweed harvested from clean, unpolluted waters and is certified through NASAA Organic and Biodynamic Standard.(NASAA Certified Organic – National Association for Sustainable Agriculture, Australia who provides the certification services.)

Ingredient: Potato

What is it?: A starchy root vegetable commonly used to replace grains in grain free diets

Purpose/Benefits: A source of carbohydrate

Ingredient: Rosemary

What is it?: A fragrant herb

Purpose/Benefits: A natural preservative and a powerful antioxidant

Ingredient: Tomato Powder

What is it?: Dehydrated tomatoes in powdered form

Purpose/Benefits: Source of natural antioxidants, vitamins, folic acid, zinc and iron

Ingredient: Tumeric

What is it?: A yellow-coloured spice

Purpose/Benefits: Widely known for its anti-inflammatory and antioxidant properties

Ingredient: Egg Powder

What is it?: Dehydrated egg in powdered form

Purpose/Benefits: Source of protein and vitamins,


Changing from another brand of food – transition

When changing across form another brand food – you will need to do this slowly and over the period of 2-5 days – known as the transition phase. ( change in diet may be made for many reasons including: age, life stage or special needs )

While many animals transition easily, some may have an adjustment period. This may include vomiting and Diarrhoea or loose stools.

Causes of diarrhoea or loose stools

Some animals experience diarrhea and loose stools for a few days when there is a change in diet, however Diarrhoea and loose stools can be caused by many factors other than a change in diet, and other potential causes should be reviewed before concluding that diet is the reason.

Unlike humans, who continually consume a variety of different foods, animals often spend multiple months or even years on a single diet. As a result, their system becomes used to processing a set  diet, and when something new is introduced their system can be slow to adjust.

Causes of vomiting

While vomiting is most often caused by other issues than a dietary change, sometimes it can come from the introduction of the new food. Often animals will ingest the new food very quickly and will not slow down to chew the food. This can generally be evaluated by seeing if there is  undigested food in the vomit.

Dogs vomit for a number of reasons; some are relatively insignificant, while others can be quite serious. If your dog’s vomiting is more than just an isolated incident, seek veterinary attention to rule out a critical health concern.

  • Small breeds and puppies/kittens should always visit a vet when vomiting as they can quickly become dehydrated
  • If they are lethargic, lose appetite or depressed
  • If they have vomiting 3 or more times in a 24 hour period – Remember, 3 strikes and you are out!
  • If they are continuing to vomit longer than a 24 hour period
  • If vomiting and diarrhoea are both occurring as the fluid losses quickly lead to dehydration

 Your veterinarian may ask the following questions (so have the answers handy). 

How many times has he/she vomited?

  • Is there any diarrhoea? (check the backyard; you may also find more vomitus, or better still, evidence of things possibly ingested!)
  • A list of what has the dog eaten in the last 48 hours
  • Is he/she up to date with worming and tick medications?
  • Has there been any possible exposure to toxic substances, for example slug or snail bait, rat bait poison, or anything considered non-edible?
  • Is he/she a scavenger ie. likely to go through the bin, pick up odd things on walks etc.?
  • Have you noticed any weight loss? Your veterinarian may have a record of your dog’s last weight to compare to.
  • Are there any other symptoms? e.g. off food, lethargy (not as active as normal), not wanting to exercise, coughing.

Can my CAT eat the Dog Food (Differences between Dog and Cat Food)

Dogs can generally eat cat food with no issues – however it is not recommended that cats eat dog food. The major difference between dogs and cats is that dogs are scavenging carnivores (they do best when eating animals, but can digest plant material as well) and cats are obligate carnivores (they can only digest animals). Cats can eat plants, but lack the digestive enzymes to break down the nutrients into a usable form. Because of this difference, cat food has more supplementation to ensure that the cats get enough of the nutrients that they need. For example:

  • Taurine. Taurine is an essential nutrient for cats, and “Dog food does not contain enough taurine to meet the normal requirements for a cat.” (Cheryl Yuill, DVM, MSc, CVH, VCA Hospitals)
  • Vitamin A. “Dogs have the ability to convert beta-kerotene to vitamin A. Cats on the other hand need pre-formed vitamin A in their diet, which can only be found in animal tissues. ” (Joseph Hahn, College of Veterinary Medicine – University of Illinois). Cat food contains pre formed Vitamin A so it is readily available for the Feline diet . Since cats cannot use beta-kerotene found in Dog food they can therefore become deficient.
  • Higher protein content. Cats need more protein than dogs. While less protein won’t cause any illness, it may make them lethargic and loose muscle mass.

Our Cat food is Grainfree – this enables cats to be able to better digest the product as it contains no grain – only animal proteins


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